Ed Midson 

Inspirer, Leader, Laughter and Change Maker (Co-Founder) 

A.K.A. The Meta Magician or SuperTed

Catchphrase: “Right, what’s going on over there then?”

ed@animifortes.co.uk

Ed has been an executive coach and behavioural change specialist since 2008 and works within organisations at all levels to facilitate change in performance and culture. His career background includes operating within the business and organisational development and human resources arenas. He has delivered sustainable change across multiple sectors, including: construction, rail, transport and logistics, pharmaceuticals, energy, nuclear, media, public sector and not-for-profit. He currently divides his time between leading on Agile within Lewisham Council, developing our business, and change programme research, design and delivery.